Custom builds + smart automations
What's a custom webapp/automation?
Not every business fits into a WordPress box. A custom web app is a purpose-built system—designed around how your business actually works. Whether it’s an internal dashboard, a booking tool, a lightweight CRM, or a client portal, a custom build does exactly what you need—without the bloat or plugins. Automation takes it further, removing repetitive tasks like follow-up emails, data entry, and invoice reminders so your systems run smoothly, even when you’re offline. Unlike CMS platforms like WordPress, which are designed for content and templates, custom builds are designed for logic, workflow, and scalability. They’re made for people who’ve outgrown patchwork tools—and need something smarter.
Who I help
Custom Tools for Growing Teams
You’ve stitched together plugins, forms, and spreadsheets—but it’s clunky, fragile, and slows you down. I build smart, stable systems that actually match how your business runs—from client bookings to dashboards to follow-ups.
Build Fast, Scale Smart
CMSs and no-code tools aren’t built for speed or scale. I create lean, purpose-built systems that support fast pivots, automate key flows, and grow with your product—so you don’t outgrow your stack after launch.
Coach / Personal Brand
You're juggling Calendly, Stripe, Google Docs, and endless email templates—still doing half the admin manually. I build automations and portals that streamline your bookings, payments, and delivery—so you can stay focused on clients.
Solo Founders / Freelancers
You’re building everything alone—but that doesn’t mean it should feel messy. I create client portals, CRMs, and automated flows that save time, look polished, and help you run like a pro behind the scenes.
Why Go Custom?
Real Use Cases I Can Help With
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AI Assistant
for internal data -
Custom Sales
CRM -
Client Report Automation
-
Job
Scheduling System -
Automated
Onboarding Workflow
Persona: Sarah, COO of a consulting firm
Problem
Sarah’s team wastes time searching for internal knowledge — from KPIs in Excel to policy documents in PDFs. Public AI tools can’t securely access or understand company-specific data.
Why off-the-shelf tools fall short
Notion AI and ChatGPT can’t access private files or understand internal structure. There’s no way to ask, “What were our top 5 underperforming SKUs last quarter?” and get a real answer.
Custom build benefit
A secure AI tool trained on your actual business data — enabling staff to ask natural questions and get answers across reports, databases, and SOPs.
How AI can add value
Natural language search, contextual summarisation, and insights extraction — all on your private data, with access control and full auditability.
Problem:
Jason’s startup needs a CRM that supports approvals before proposals, auto-triggers follow-ups, and adapts to changing sales logic.
Why off-the-shelf tools fall short:
Salesforce and HubSpot can’t be deeply customized without high costs and complexity. Most features go unused, or worse — get in the way.
Custom build benefit:
A lean CRM tailored to how they sell, with only the logic they need — from lead scoring to email automation.
How AI adds value:
AI can qualify leads, generate follow-up messages, and flag stale deals or patterns that lead to wins.
Problem:
Lillian, a marketing consultant, spends hours compiling reports from Google Analytics, Meta Ads, and emails. She adds commentary manually and emails each client one by one.
Why off-the-shelf tools fall short:
DashThis and Data Studio provide charts, but not:
- Tailored summaries
- Contextual insights
- Email workflow integration
Custom build benefit:
A platform that auto-generates reports, inserts KPI context, and lets her add a note per client before sending a branded email and PDF.
How AI adds value:
AI summarizes client-specific trends and writes a first-draft commentary. Lillian just edits and hits “send.”
Problem:
Raj needs to allocate solar parts (like panels, batteries) to install jobs, track on-site usage, and avoid lost stock. Tools like Cin7 can’t map real-world install workflows.
Why off-the-shelf tools fall short:
They don’t support partial allocations across jobs, mobile logging by field teams, or custom SKU grouping.
Custom build benefit:
A tool that allows warehouse managers to assign stock by job ID, lets teams log usage on-site, and flags shortages in real time.
How AI adds value:
AI predicts stock requirements per job type, suggests reorder timing, and flags anomalies (e.g., “3x more inverters used than normal”).
Problem:
Ben runs a joinery business and creates custom quotes manually. When accepted, he has to manually build the invoice in Xero and notify the team.
Why off-the-shelf tools fall short:
Xero and Quotient don’t support:
- Custom job flows
- Team handoffs
- Quote-based triggers
Custom build benefit:
An end-to-end workflow that handles quote creation, client approval, invoice generation, and task assignment.
How AI adds value:
AI can suggest pricing ranges based on historical data, flag under-quoted jobs, and auto-fill scope-of-work text from templates.
My Process: Simple & Transparent
Why Work With Me
Quality code
I write code that's clean, well-organized following the the best software development patterns, and easy to maintain
Timely Delivery
I respect deadlines and always aim to deliver on time.
Client Focused
Your needs and goals are my top priority throughout the project.
Technical Expertise
I leverage the latest technologies best suited for your use-case to build robust solutions.
Built to last
Every build I deliver is designed for stability, maintainability, and peace of mind.
You get:
📘 Clear documentation so your team—or future devs—can hit the ground running.
🔒 Security-first approach, built to align with OWASP Top 10 standards.
🪵 Integrated logging and error tracking to help you troubleshoot faster and stay ahead of issues.
Whether it’s a portal or an automation flow, I treat your business like it’s my own—so you can scale with confidence.
Pricing
Every build is custom—just like your business.
Because no two workflows, audiences, or goals are the same, your project deserves a tailored approach. That means no cookie-cutter packages or hidden costs—just solutions built around you. The prices below are simply a ballpark to help you plan—depending on your exact needs, things could land lower or higher, and we’ll always talk it through together.
Need ongoing care?
A solution is only as good as it continues to run smoothly through changes and updates. I offer support plans to keep your custom builds secure and bug-free.
- Essentials
- Growth
- Elite